Hi %%First Name%%,When someone receives this email in their inbox, all of the custom field placeholders (such as %%First Name%%) will be replaced with the values they typed in when they subscribed to Jim's newsletter. Custom fields are highlighted in pink for comparison below:
Thank you for asking us to find you a property. You've specified that you are looking to buy in %%Locations%% in the %%Price Range%% price range. I am currently researching our list of available properties and will send you a personalized email showing you which properties we have for sale in the area. In the meantime, please feel free to look at the places for sale in %%Locations%% on our web site at:
http://www.jimsrealestate.com
If you have any questions before I get back to you with a list of properties, please let me know.
Regards,
Jim Smith
www.jimsrealestate.com
Hi Sandra,This makes it look as if Jim has sat down and personally emailed each and every person who has filled out the form on his web site, when in reality the system has done it for him. A few days later, Jim or his secretary can send Sandra a customize list of properties matching the options she chose on the leads form from Jim's web site. Jim's just turned a stranger into a very warm lead, and his chances of selling to Sandra are now much higher.
Thank you for asking us to find you a property. You've specified that you are looking to buy in Torrance in the $200,000 - $500,000 price range. I am currently researching our list of available properties and will send you a personalized email showing you which properties we have for sale in the area. In the meantime, please feel free to look at the places for sale in Torrance on our web site at:
http://www.jimsrealestate.com
If you have any questions before I get back to you with a list of properties, please let me know.
Regards,
Jim Smith
www.jimsrealestate.com
Hi %%First Name%%,She then uses list segmenting to pick and choose the recipients she wants this email to be sent to. When creating the email campaign, she is given the option to "filter" which contacts will receive the email. Based on the options people have chosen when they signed up, she can restrict who receives the email. In this case to people looking to buy in Torrence between $200,000 and $500,000:
We've just had a new property listed for sale in Torrance for $485,000 which I thought you might be interested in inspecting. It has 4 bedrooms, 2 bathroom and 2 garages. The seller is moving to New York for work and has priced this property well below market value. You can see the property online at http://www.jimsrealestate.com/properties/30459
To book an inspection, please call me on (818) 555-2411 between 9am and 5pm Monday - Friday. We expect this property to sell by the end of the month so if you're interested make sure you book now.
Regards,
Jim Smith
www.jimsrealestate.com
Hi Tom,Both the seller and buyer are happy because Jim has used the system to help him attract leads, which in turn makes him one step closer to selling this property. Jim saves time and money in advertising fees, the seller gets their money quicker, and the buyer finds the place they wanted at a reasonable price. It's a win-win situation for all parties involved.
We've just had a new property listed for sale in Torrance for $485,000 which I thought you might be interested in inspecting. It has 4 bedrooms, 2 bathroom and 2 garages. The seller is moving to New York for work and has priced this property well below market value. You can see the property online at http://www.jimsrealestate.com/properties/30459
To book an inspection, please call me on (818) 555-2411 between 9am and 5pm Monday - Friday. We expect this property to sell by the end of the month so if you're interested make sure you book now.
Regards,
Jim Smith
www.jimsrealestate.com